I believe that in an alarming number of situations, executive coaches who lack rigorous psychological training do more harm than good. Over the past 15 years, it has become increasingly popular to hire coaches for promising executives. Although some of these trainers come from the world of psychology, most of them are former athletes, lawyers, business academics and consultants. Without a doubt, these people help executives improve their performance in many areas.
But I want to tell a different story. Because of their background and biases, they minimize or simply ignore deep-seated psychological problems that they don't understand. Even more worrying is that when an executive's problems stem from undetected or ignored psychological difficulties, coaching can worsen a bad situation. In my opinion, the solution usually lies in addressing unconscious conflicts when the symptoms that afflict an executive are persistent or serious.
This is where the concept of a business coach can come into play. Even if you're one of the most successful people in your industry, there's a good chance you can benefit from executive coaching. Unfortunately, many executives are too stubborn to hire a business coach, and only 1% of leaders do, according to research published by my company. Becoming a business coach can be an incredibly rewarding profession.
It allows you to become a teacher and contribute to a community that can benefit greatly from your knowledge. However, in order for you to be an effective business coach and succeed in your career, you must understand what business coaching actually entails. To help people make the most of their abilities, you need specialized training. During your formal training, you'll learn the principles of coaching, ethics, and how to sharpen your communication skills.
There are a variety of different business or life coaching programs available online. Mark launched Strong Training and Coaching in 2004 to help employees at creative companies around the world become the best versions of themselves. I'm a big fan of business coaches who find a great way to combine business and personal life into one program, and Melissa Dawn has done it really well. I made the mistake of leaving my job and then working part time to build my business and I got customers, but not on a consistent basis, so I went back to work full time with a plan and now I have a sales funnel that takes care of all the heavy lifting.
The ones listed below won't be the only driving forces in the business coaching industry, but they're usually the most important ones that can affect your coaching career. In short, I'm currently thinking that I should focus first on hiring coaches and then, watching them work, I can decide if it's really for me and benefit from the connections that are established. Once you start to see coaching as a way to make money, all the relative stress that this entails will greatly affect your training and make it extremely difficult. It is advisable to learn to take advantage of these efforts, whether you turn them into products for sale or use them for marketing purposes, since you only develop them once, unlike individual training and networking, which require your presence in real time.
This doesn't mean that you can never advise a corporate client, but it may take some time before that happens. With the variety of projects faced by a business coach, it makes sense to have the above combination of business, communication and social skills to get the job done right. Coaches with personal driving forces find that they play a more important role than industry driving forces. Not everyone can figure out how to make it work and not everyone wants to be life coaches when they realize what's needed.
My coaching school has deceived me a bit, thinking that I just have to want it enough and customers will knock on the door. The job of a coach is not to tear you down, but to get you up and help you realize that you are better than you thought. And while coaching isn't about telling people what to do, sometimes people need guidance, advice and holding hands. The results of the previous survey tell us that spending time on social media articles may not have the same impact on entrepreneurs looking for a coach.